The Study On The Marketing Capital Security

Study marketing security gradually, we find marketing is a complicated system, every link in marketing has flow of capital. But when we make a general survey of the concept correlated with the capital in marketing, we have found such a lot of concepts as marketing investments, selling charges, selling returned money ,etc. However no concept can contain the capital in the whole marketing activity and flow so far. And the security question of the marketing capital often confuses with the financial affairs on the financial affairs safely. So I used the marketing capital to contain the whole course that the fund moves of marketing. Put forward the question of the marketing capital security, and the control system of marketing capital security.This text regard Marx's theory of "shock jumping "as start point, regard the sustainable development theory and management theory as the background, and analyses the current situations and deficiency in marketing capital security of our country. And put forward this concept of the marketing capital and set up the structure model with marketing capital security. And I make capital decision-making control and capital retrieve control to control the system. At last, I proposed the main measure of the safety management of the marketing capital.