The Study Of Nanchong Mobile's Pricing Strategy

Price, as one of the key elements of the marketing 4Ps,plays essential influence on the implementation of the marketing strategy of enterprises. No matter how good the products, channels and promotions are, without competitive price, the enterprises can not keep their positions in the market. Simply making the price up and down is not a complete pricing strategy. How to adjust the relationship of cost, challenger, customer is the key problem of pricing strategy.According to the basic theories of pricing strategy, In the form of sample research, through analysis of the domestic telecommunication products and market challenge and research of Nanchong telecommunication market and the war of price, combining my working experience in Nanchong Mobile, on the basis of thinking over Nanchong Mobile's present pricing strategy, this article puts forward efficient pricing strategy and executing strategy, and also searchs for the pricing programme. I hope that there are some guidance functions to Nanchong mobile's product marketing, and also hope to have some reference value to all the telecommunication operators to keep good brain, correctly use price balance, keep gloriously developing.