The Planning And Design Of B2C E-commerce Website For Electronic Products

With the development of E-commerce, the marketing mode of enterprise expands gradually to the network from the traditional shops model. The internet provides a rapid development platform for the SMEs, and the network marketing and e-commerce become the inevitable trend by building web site. The most small and medium-sized enterprises sales are still largely on the storefront, the limitations of room,time and customer of the traditional marketing way restrict the development of the SMEs. It is imperative to develop the electronic commerce website for B2C electronic products. The development trend of the SMEs'e-commerce are building network platform itself from a third party's platform, paying attention to brands;offering outstanding individual service network and maintaining the network integrity.This project is to conduct electronic youcheng Electronics Co., Ltd. products online sales of B2C e-commerce Web site planning and design for B2C e-commerce website planning and design. Web site marketing positioning in the IT group, student groups, Office staff, entertainment, groups, etc. Web service features include accurate product information, Member registration, orders, product management, communication platform, news, platform, etc. The project Web site uses Windows Server 2003 operating system as a development server platform, Visual Studio 2005 and Dreamweaver as the main development tool for Flash and Fireworks as the secondary development tools, use of mainstream Web development technology ASP.Net, use CuteFtp upload tool.Use of simulation methods to build a medium-sized enterprises in B2C e-commerce website– Jilin youcheng electronics distribution networks, to the entire site for the planning and design, select the appropriate development technology, B2C e-commerce site system requirements analysis and design to functional modules, as well as based on B/S mode, and three-tier model for Web design. Complete user management, product management, order management, information management, message management, and so on.In the Web design process, including database design is also an important part of a commercial website of data management is indispensable, good database design is to build a business website is a must. In accordance with the data in the Web site, the process involves user details table, user table scales, Admin, administrator, scale, product details, product images, product type, order information table, message tables, tables, news leave a reply form, the vendor table, advertising management, product evaluations, and build these tables, the design of good tables is a technology, it is necessary to ensure the data in the database of operability, accuracy and consistency, so using a SQL Server database diagram, this makes the entire database of data relationships, thus clearly distinct data relationships and processes. For table objects design follows the third paradigm structural design principles, namely, that the data is stored, ensure data integrity, the domain entity and referential integrity, to reduce redundant data storage, to achieve an ideal database design.Page design including page layout design, page design, running processes, the ultimate realization of functional modules of the page. There are three commonly used Web page layouts, according to their actual needs, you can also build Web page layout, to achieve a good visual appeal, ease of operation interface. Run a process for the page through the program flow chart format, easy to carry out development programs according to the flowchart.There are many ways to promote Web sites, mainly in the traditional marketing and network marketing is usually the way to network, mainly as a supplement to traditional ways. But the main network promotion way to search engines, BBS, group messages to report.Effective use of electronic products B2C e-commerce website platform for developing e-commerce, network sales, is conducive to enterprise development. Reflects the importance of the enterprise:1. Expanded enterprise visibility, display of corporate image.2.The product promotion and sales. The network is no national boundaries, it is one of the best advertising platform and "sales + services" platform, bring better results.3. Improving the competitiveness of enterprises. Information openness of the Internet, lets the enterprise competition became clear that only targeted competition will have to improve their own progress, in order to make a clear choice.4. Extend enterprise business across the region. And e-commerce Web transaction process, online payment more convenient and to expand trade, increase productivity, reduce transaction costs and thereby obtain the economic and social benefits.5. Improve service efficiency. Personalized Web site planning, good, immediate sale service is a magic weapon to win customers.6. Reduce inventory backlog, funds. Business website not only gives rise to convenient, cheap, and resolved the SME capital occupied by cash flow problems, this is always to plague the development of SMEs.7. Increase opportunities, enhanced Enterprise Alliance, widening the financing channels.This project could serve as a kind of electronic products sales Web site, the same model can also be expanding into other product sales industry, So you can go further, in the role of product sales industry.