Research On Association Rules Based Data Mining Method And Its Application In E-commerce Website

With the development of e-commerce and data mining and data mining in the e-commerce applications will have more challenges and opportunities. As there is great uncertainty in data, and most of these data is nonlinear and chaotic. Therefore, how to handle them became an important problem to the research. And the association rules can effectively find out the link among the data, therefore the research of association rules'mining is becoming hot technology direction of data mining.First, this paper introduces the technology of data mining, including data mining workflow, data mining algorithm and its applications. Second, describing data mining of association rules, and its mainly focuses on the definition and the nature of association. Third, through analyzing of the original algorithm and basing on the theorems and inferences, it proposed the idea of improved algorithm and improved the original algorithm, then the result compared the efficiency of original algorithm with improved algorithm, improved the efficiency. At last, studying the application of improved algorithm with the data of the E-commerce site, and proved that the improved algorithm reduced the search time, improved the actual implementation of efficiency.