A Study Of China Inker(2005-2009)

As a new publishing model generating from imhgo technology coupled with the mature Internet application technologies, Inker technology came into China in late 2005. It through the localization process, and formed the printing pattern with distinct characteristics - the China Inker. Experiencing the four-year development from 2005 to 2009, China Inker has passed three stages as rapid development, transition, stagnation, turn into the field of individual product at last.The process of development in China inker occurred four features: minority, network, individuation, and out-publication. The minority is the essential difference with traditional publishing model amid all kinds of publishing mode; Network makes the different printing system more flat through different operation; In the way of edit and design, China inker presents the individuation and brings the transformation of editing part directly; out-publication makes China Inker appear the prone of marginalization. After forming more and more integration between social personal space and public space, China Inker inspires the desire of self-expression from public, while the coming of information age made public had a greater dependence on information and information dissemination channels; and China Inker became a new communication channel selected by customer, which incurred the difficulties after turning into the individuation. China Inker is the inevitable result that self-expression progresses from the network to paper carrier, meanwhile, it also exerted certain influence on the publication even the social colony and the popular culture. The complementary feature between Inker and traditional publishing model will make the two publishing model coexist for a long time, while the Inker can bring reference meaning on publishing and printing. The future development trend of China inker will be reflected in the continued stagnation, to the integration of traditional publishing and publishing resources of large publishing groups integrate.China inker is a social and cultural phenomenon, economic phenomena, but also a communication phenomenon.The social conditions and problems reflects by the emergence and development of inker, and the impressions about the reference group and industries has yet to be further analyzed.