Research Of Personalized Information Service System Based On User's WEB Behavior

Personalized Information Service is mainly used to solve the contradiction between the diversification of Internet information and the specificity of user's requirements.Personalized service achieved significant success in the field of E-commerce.With the user interest model as the core,it predicts the contents which user is interested in,so it only show the information space with user's personalized characteristics to the user when it is retrieving information.We intensively studied some key technology such as information collection,user interests modeling and item-based collaborative filtering,and then designed Personalized Information Service System for common users.Through collecting user's web behavior and record,it could discover user's interests,build user interests model,and then provide personalized recommendation service.Then,when user is surfing the Internet,the information which user may be interested in will be displayed to the user,not the same information as before.So,it improves the network service quality greatly.