The Development Of Media Business Support Systems Based On TD-Framework2.0

Media business support system(MBSS) is the system which utilizes the Internet as the carrier,supporting the application such as issuance,dissemination online.The system not only provides convenient,fast,rich business information for the majority of customers,but also supports all process of interactive advertisement around the nationwide,including Ad recruitment,production,typeset,financial settlement and publication.The Marketing Management module is one of the core subsystems in MBSS,and its function is supporting the marketing models and marketing activities of channels.TD-Framework2.0 is a web application and development framework which is based on the ideas of hierarchical concept and component reuse.The framework is also based on the J2EE environment and MVC design pattern,integrated Struts and Spring framework.It provides performance components and business function components. The common functions such as log,data access,exception,can be used as independe at service.In this article the related concepts of Java Web and MVC design pattern are introduced.TD-Framework2.0 framework integrated with the existing open-source frameworks Struts,Spring and UniEAP is studied.After the composition and design mechanisms of MBSS are introduced,the marketing management module is designed and implemented.Finally,this paper summarizes the major work and outlooks the further work.The development of the framework with strong expansion,high-strength,high stability is based on MVC design pattern and follows the industry standard.The business staffs do not have to understand the basic technology.The framework can reuse business modules,and be applied in a variety of environments.Therefore,the study which introduces the TD-Framework2.0 framework to other web application systems has great significance.