The China New Rich Stratum And The Analyses Of Their Media Contact

The China New Rich Stratum as a new stratum with strong energy, is the inevitable result of the social development and the stratum transformation. As the changing of social stratum, the axiology, demand, aesthetic orientation, and psychology of society have been changing along with it. The New Rich will have a significant impact on all facets of our society. The mass media, as an acute vane for the reflection of these varieties, leads the mass to apperceive reality, to inspect themselves within it. The New Rich's media contact is an important behavior form to join the society fabric, and will influence the stratum self, the mass media, and the society. They're building up their exclusive expression style and public image, while representing the particular orientation and habits simultaneously. Based on the analyses of the impact on the New Rich and the contact the media, the thesis will focus on the effect and the function of the New Rich media contact. At last, it will give a make conclusion on the interaction of the new rich and the mass media, which is hoped to offer a research view about the impact on the media and the society development.