A Preliminary Study Of City Code Communication Model

Nowadays, city marketing is developing rapidly and city code communication is becoming one of the most popular methods used in city marketing. However, there is not any research directly on city code communication in academic field. The practice of it which is developing rapidly urgently needs the theoretical research of related field. Therefore, the thesis studies city code communication, seeks encoding and decoding process of city code and discipline of city code communication, tries to establish the general model of it, and provide the theoretical guide for city marketing.The article analyzes encoding and decoding process of city code by using the theories of communication and semiology, and also analyzes all the factors involved in the encoding and decoding process of city code as well as the relation among these factors, then divides the decoding methods of city code into three groups which are dominant-hegemonic decoding, negotiated decoding and oppositional decoding. The paper discourses the active part the receivers have played and the influence they impose on the generation, reinforcement and change of city code, and also emphasizes the importance of city code communication to city marketing.The text is divided into four parts. The first part analyzes the common fallacy in the course of the city code communication, sums up several common types of city code and points out that the value of communication of city code is mainly to increase efficiency of the city communication and strengthen its competitive power, then presents the general mode of the city code communication analyzing all the factors in the communication on the basis of the Deneuve modes of information communication. The second part analyzes the forms of the city codes and the factors influencing the coding course of the city codes on the basis of the semiology and the theory of coding and decoding and points out that the agencies are the main code makers of the city code ,and the government, entrepreneurs, citizens and the third sector also play an important part in the coding course, then analyzes the noise in the course of city coding using coordinate graphs. The third part analyzes the decoder of the city code and three decoding methods in details and considers the communication channel, social and cultural background of the citizen and characteristics of mentality as three main factors. The forth part puts forward a three-level interaction model of encoding and decoding in the process of city code communication.Then, The paper tries to put forward a three-level interaction model of encoding and decoding in the process of city code communication. The first is the interaction between the city operators and agencies, the secondary one is between self interaction and he-I interaction in the receivers' encoding process, and the third interaction is among the encoding and decoding process of the city operators, agencies and receivers on the basis of which the paper shows the intuitional and simple model of the process of city code communication especially encoding and decoding interaction and establishes the general model of city code communication.Furthermore, the city code communication modes in the text are the overall process of the city code communication. However, several city codes cannot entirely be spread, often be stuck in the real course of communication because of the unknown factors which are not included in the text. The text is aimed to establish the integrated and regular codes of the city code communication which can be referred to by the researcher and operators who are interested the city code communication.Because of few researches on city code and a lot unknown about the essence of the theories of encoding and decoding and semiology, the paper is creative by using those to analyze encoding and decoding of city code and the process of code communication with inaccuracies and omissions that may possibly occur. Additionally, due to restriction of paper length and the author's perspectives, the paper covers few related factors not concerning about encoding and decoding of city code communication under the theories of encoding and decoding, which is one of the short comings in the paper which will be improved with the further research on the subject.