The Communication Structure And The Social Action In Rural

With the quick modernization and globality, the country in China will bring-in more and more concept and technology which is advanced to improve its' modernization and globality, So, how to use the effective and reasonable communication model has become the government's attention. Nowadays, there are some successful cases in the new-rural-construction which has been expand in all corners of China, we should summarize the successful communication models and spread them to other regions to curtail the expense in the new-rural-construction.The case come from the northwest of the Hubei province, the research is based on the spread of the concept of the trash classification, the question is to find the reasons and mechanism of the success to the trash classficiation. The researcher interviewed 52 person-times and did 214 questionnaires in January, May and June, 2007. The interviewees include the politics-elite, economy-elite,the common people and the prole in the village, all the people in the four teams of the village which be part into three groups have been investigated. In the same time, the researcher get the important documents from other people for my research. With the firsthand datum and the secondhand documents, the paper analysed the relations among the resource, social structure and communication, and how the action influence the structure, the paper show the condition of the social structure and the communication structure of the He village, in the end of the paper, the researcher give the reasons and the mechanism of the success to the spread of the trash classification.This thesis has done research into following issues:the first one is to analyse the communication environment in the view of country's history and communication style; The second one is to analyse the village's social structure according to the theories of Anthony Giddens and Max Weber and to analyse the communication structure which deduct from the social structure; the third; The paper analyse the relation between the communication process and the social-communication structure; And then, the paper showed the reasons and the mechanism of the success to the spread of the trash classification which come from the action and structure, and construct the communication model of the pread of the trash classification.First, the paper show clearly that the communication enviroment is various and integrated which is related to the country history and the various communication styles, the country's communication model is formed under the force of the various and integrated communication enviroment, the distribution system of the resources and the power structureSecond, the villagers have two kinds resourse to use, as a result, the social structure is formed in the process of the using. According to the theory of social structure of Max Weber, the people of He village is parted into three levels, the top level which take up the superiority in the economy, politics and reputation, and the people in the bottom of He village is not the majority in the village, the middle level has the most people, which also been part into three groups. When the author research the communication structre, we find it has the similarity structure, the elite also has the superiority in the getting information from mass communication and goverment or market organize, and become the opinion leaders of the village.Third, Sun Jun enter into the village with strong relation, and he take the social structure on the important position and take different communication methods to different groups when he spread the concept of the trash classification, the elites become the opinion leaders and play the most important role in the process of the spreading. The inherent social structure, the new culture capital, the new social capital and the ecomomy capital make the composition of forces to create new social structure, and the new structure persist the villagers' action.Forth, the research attributed the success of the trash classficiation to the bring-in stage and keep stage, all the action and structure contribute the power to the success of the different stages. The communication model will be structured which is based on the factor and their composition of forces.In the end of the paper, the research give two suggestion in the view of social structure and to perfect the communication model: First, the committee of the county should give more benefits to more villagers, this will hasten the villagers' enthusiasm to trash classification; Second, the country should ponder the connotation of the culture of the zoology which is embodied in trash classification, and spread the successful experience to other regions; Third, .we should put the opinion leaders into the important part when we do the new-rural- construction.