| Our party has put forward an important strategy of building new socialism countryside. This is new comprehensive reformation in countryside, this is anew great work.. In such information times. Medium has great influence on every fields, and it has become one of the main forces to improve social reformation. This thesis reviews the present situation of Chinese medium's reflection and participation in the process of building new countryside, analyses relations among politics. Economics and culture from macroscopic angle, gives researches on how to do better in this movement, and provides suggestions on communication towards countryside and valuable references of making and perfecting related strategy.The thesis can be divided into four parts : The first chapter discusses the relationship and present situation between medium and residential quarers, analyzing some problems , giving three main reasons: First, mass medium is the product of industrial society and cities, it is closer naturally to the urban population, second, under market economic system situation, it is an unavoidable problem for medium to pursue profits, third, the countryside is very short of investment in building medium cause from central government to local government. The second chapter analyses the change of the roles and missions of communication towards countryside in modern times. Pointing out the roles should be : From "the function of reflection" to "the function of construction", from " making peasants' news " to " making news for peasants", from " one -way channel " to " two -way pivot ". The missions should be : the performer of "sannong "policy of the party and government, the painter of the new peasants' images, the loyal spokesman of peasants' benefits, the improver of mass culture in countryside, the motive force of modern information system in countryside. The third chapter summaries four f features of communication towards countryside: definite object, being close to peasants., providing programme real and easyto understand, and advances three directions of communication towards countryside: attribute position, function's position, objects' position. The fourth chapter is on the basis of the former three chapters, giving my own suggestions on the patterns and methods of development of communication towards countryside, considering the right patterns should be : the combination of cause and property, the complementarity of-comprehension and speciality, the integration of traditional medium and modern medium, and putting forwards the five correct methods of development of communication towards countryside: 1) Regarding building new countryside as juncture, in order to speed up the development of communication towards countryside. 2) Relying on the governments' investment mainly in order to speed up the basic construction of communication towards countryside. 3) Deepening the reformation of news medium system to dispose medium resources better. 4) Making full use of the roles of market system to improve medium development. |
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