On Edition Plans Of WOMANFRIEND Which Is Under Demassification Positioning

From the first phases from 2005, WOMANFRIEND has carried out three publications-CUTE,LOVE and STYLE- for adapting to new circumstances.The thesis using version analysis, interviewing and comparison methods, has analyzed three publications from the macroscopic view, according to the industry environment,the microcosmic environment and the masses environment. To make editing-planning practice appearing out more systematically, the cover design, plate design, foreword, special plan, special column, title and language characters have been analyzed importantly.In terms of theory, according to the conclusions above, the thesis has discussed some questions : Cover design can be done to rely on the unique make-up? The distribution plate design can be used to advocate the lifestyle and to complete the performance? Foreword content production, which is a kind of marketing? "Special feature" management by objectives is being ignored? Column brand promotion and brand extension is the time? The concept spread to the audience in a very overtly way can create demands? Language help create works of top quality?...