Purchase Behavior Analysis Based On Data Mining

Purchase Behavior Analysis is important part of the Customer Relationship Management based on the basic theory of economics. Because there is no quantitative analysis in the research, the result is insufficient. As technology is developing, Data mining is one of the latest data analysis technology,which can dig out useful information for decision makers from mountainous data. CRM is a customer-oriented management concept, which traces the general rules of customers' behavioral patterns based on analysis. It aims to provide better service, keep old clients and extend the client group. Customer Behavioral Pattern Analysis is a vital part in CRM research. As a powerful knowledge analysis tool,data mining's application in CRM has attracted more attention than ever. However,in application level,the main usage of data mining lies in commercial field,non-commercial field is still a vast wild land. With the development in information technology,non-commercial field has developed lots of information systems,producing large amount of data,such as university information system.The article integrates the concept of data mining technology and CRM concept with university information system to satisfy with campus information construction based on the e-card data. Based on CRM framework,data mining technology analyzes university students' daily consumption patterns, intending to conclude the general patterns of students and staff, finding out the differences between students from different backgrounds and their satisfactory level of university services. As the theoretical base, the article firstly systematically introduces CRM, briefly analyzes data mining within CRM framework, then does systematic research on customer consumption patterns. Under the guidance of...