The Appearance And The Evolution Analysis Of Civic Journalism

With the development of the market economy, the media have gradually moved towards a market competition. In order to contend for the local audience, all the Local TV Station and TV channels have launched a series of news columns, which have the similar materials and methods. And without prior consultation, they give a common slogan -- civic journalism.That the general definition of civic journalism is reflects the news of people's life. That is reflecting the information of common people's livelihoods and civil life. There are both social and current political news, and public opinion supervision and life information. It mainly contains the following characteristics: First, stressing the proximity in the standard of news values; Second, possessing certain human touch; Third, changing the communication content from news into information; Fourth, deepening the report content; Five, changing the media attitude from communication into interaction. This kind of civic journalism is welcomed by the ordinary people and received good social benefit.Then, in what environment does the civic journalism generate and develop?First of all is the change of ideology and socio-cultural background. The unified ideological system of the original country, nation and governing party declare collapse. Instead, taking the country, nation...