Design And Implementation Of The Three-Dimensional Display In Fashion Brand Promotion

For a clothing enterprise, brand marketing promotion is a very important factor, and the fashion boutique is the important place for the marketing promotion. The traditional approaches of promotion are of monotonous style, and short of vitality and interactivity. With the development of the economic globalization, computer technology and the Internet technology, to release the shop information of an enterprise onto the Internet by use of the three-dimensional display technology and accurately transmit the same to the consumers can display, on the Internet, the realistic fashion boutique and make the users possible to, through the Internet, know all the information on the displayed products of the enterprise, see the shop's decorative design reflecting the enterprise culture and even observe the appearance and characteristics of the products in an even more comprehensive manner at the virtual shop, which could enable the users to realize the true feeling as if they were personally on the scene even though they are actually at home. In respect to the brand marketing promotion of the clothing enterprise, its role is obvious.The significance of this subject is that the three-dimensional method of promotion can coordinate, in an even better manner, the relationship between the enterprise information and the information receivers, bring new means of information transmission to the people and further enrich the methods of information transmission, which has brought about the new changes in display concept and solved the problems of monotonous style and lack of vitality in fashion publicity display, so as to cope with the requirements of clothing enterprises in respect to fashion brand promotion and display and the demands of the consumers to further know the fashion brand through the Internet, finally enhance the consumers the awareness and attention of the brand, to help the enterprises achieve their brand promotion.This article focuses on use of the following three-dimensional display technology: three-dimensional modeling animation,Flash 3D effects animation and Flash dynamic web development technologies. Three-dimensional modeling of three-dimensional animation in the form of the shop with fully demonstrated by 3DS MAX modeling, interior design shops to get three-dimensional model, then use the appropriate materials or maps, these three-dimensional model closer to the realistic effect, rendering the 3D animation, and then use Flash 3D effects animation and Flash web development techniques to generate three-dimensional product display files, and dynamic call text, sound, video, pictures and other multimedia information on external files to generate three-dimensional virtual clothing store display system.The research work involved in this subject is detailed as follows:It first introduces the related concepts in this paper's research, analyzes the important influence of the Internet on clothing enterprises, explores the related concepts to boutique shops and the significance of the boutique shops in the brand promotion of clothing enterprises, and finally discusses the specific matters in the display design of the boutique shops.It describes the generation and development and practical application of the three-dimensional animation technology, specific research and analysis of three-dimensional architectural animation and animated three-dimensional product display, explores the specific application thereto, and makes respective introduction to each of the major production software of the three-dimensional animation.It studies the demands of the clothing enterprises in respect to the three-dimensional display system, and makes respective introduction to the key technology, the process of the specific system production and the software of the system production.It produces the three-dimensional animation of the boutique shops by use of the 3DS MAX,Photoshop,VRay,Premiere and other software,integrates various kinds of materials of the enterprise brand by use of the Flash, using XML(Extensible Markup Language) files dynamically loaded into the system, final completion of the three-dimensional display on branding systems, and propose optimal solutions.It describes the configuration required in running the system, the system interface and the specific running conditions, and analyzes the survey results of using the system.It summarizes this research work, and makes a prospect of the future of the subject.