Design And Implementation Of Precision Analysis System Of Mobile Advertisment

With the rapid development of the mobile communication networks and the more powerful of the mobile phone, the mobile business is much more variety. With the improvement of the technology, mobile advertisement is becoming a new force of the advertising industry. Based on the great size of users and the sea size of data of them, mobile advertisement can realize the maximum of precision advertising. It can change the advertisement from a one-way marketing to a information transmission, so that we can build an information bridge between the advertisers and the mobile users.If we want to realize the precision advertising, we have to solve to problems:the storage and computing of the sea size user data and the brief and efficiency method to guide the process of the advertising by the knowledge that we get from the data. To solve these problem, the precision analysis system of the mobile advertisement should realize a sea size data processing mechanism and a service offering mechanism so that we can offer the precision information and satisfy the need and profit of the users, advertisers and the operators.Based on the background above, this article gives an integrated solution of the precision analysis system of mobile advertisement. We solve the storage and computing of the sea size data with the distribute computing platform hadoop. We use distribute data warehouse hive and distribute database hbase to balance the different performance requirements of sea size data processing and Real-time service. To build the mechanism of the process of the advertising, we design an mechanism with label as its core to connect the users, advertisers and get advertise platform. In this mechanism, the precision information is provided by the precision system, the advertiser choose the information that is suit for his advertisement and connect them on the advertise management platform. The advertise management platform choose the best advertisement for the user considering the information provided by the precision system and the advertisers when the service is called. In this way, we can realize the profit while integrating the advertisement resources and offering better service.