Design And Implementation Of Loyalty Management System

The business of credit card developed rapidly recent years, and the number of card increases sharply. Credit card brings big revenue for banks due to the conservation of Chinese. Banks adopt kinds of preferential policies to grab customers. Loyalty is considered to be an effective one. It is a kind of reward to the customer after their consumption. Banks absorb more new customers by this way, at the same time, the patrons become more loyal.Now, all the banks in china which have credit card business carry out their own preferential policies. But none of them has an effective loyalty system for this business. Atos Origin information technology Co. Ltd. is carrying the mission to develop such a system referring to its experiences in credit card system based on the business of the banks.The loyalty system is consisted of four main modules, user management, offer managements account management and transaction management. The author is mainly focus on the module of offer,account and transaction. This essay elaborated on the analysis design and development procedure of the system through demand analysis, overall plan and detailed design on several individual modules.Firstly, the author picked up the demand through analysis of credit card business and its trends. Then design and implement the logical function, database and process of the loyalty system based on the demand analysis. This essay contains the module of account management, offer management and transaction management, which are considered to be the important part of the whole system. This implementation is based on the technology of J2EE and oracle. The system is proved to be an practical one, and easy to be extended, besides, it can provide the users with great benefits.