Research And Discussion On Gender Characteristics Of Digital Products

Human being has entered into the 21st century, and already entered the knowledge economy time. The digitization, the network, the informationization are the important features, which kind of digital products will become the 21st century dominant products. Now this tendency initially shows the clue. It will be sure that in the digital product design indeed has the sexual difference, exists not only in the product design style performance, and also exists in the product design method for the different sexual community. On the one hand, science and technology is progressing, causes the possibly of digital product sex; on the other hand the essential amphoteric difference on physiological and psychological causes the designers must manifest the different product sex style when facing the different customers.This thesis takes the sex characteristic as a breakthrough point, uses literature research techniques, induction deductive method, analogism and so on, combining massive materials and the digital product examples, studied and expounded the digital product sex characteristic design process.In the analysis of the natural characteristics of both sexes, behavioral traits and psychological characteristics and gender differences in the basis; studied the design of gender because of gender differences caused by differences in the form of digital products, for example product category, product modelling language and product man-machine characteristic and so on;The thesis researched involves the feminine psychology, the expense psychology disappears, the design psychology, the man-machine engineering, product semantics, the market survey study, the perceptual technology and so on many discipline theories. Take "the sex characteristic" as the angle of view, the analysis both sexes sex characteristic the influence which produces to the digital product design, may say is to the digital product design consummation, also is "the sex design" brand-new utilization. and can to other product design certain guiding sense and the enlightenment function.