An Analysis Of The Content Of China 's Professional Old - Age Websites In Aging Society

With the rapid the process of China’s current aging society,development of the aged career showing a good growth situation.All kinds of publicmanagement and social service expand to the old field. Mass media has a public servicefunction, of course, is no exception. The increasingly elderly population changed thetraditional pattern of media audiences,and made media and the service face moreopportunities and challenges. As the emergence and development of the "fifth media"network, just face with social trend of aged group.Therefore, the interaction of the oldpeople and the network media is certainly theoretical and practical significance. Sincethe early20th century, our professional elderly website developed rapidly. Not only inthe gradually increasing number, such as contents, scope and other aspects of radiationhave also been improvement.But in a large number of these sites, there are also manyproblems, affecting the healthy development of professional elderly website, unable toform an effective network of information dissemination.So this paper hopes to analysisthe website content,and find some common problems in these professional elderlywebsites,then raises corresponding development strategy. Promote the role of olderwebsite to service to elderly audience and advance the development of aging.Central content of this paper is divided into six parts. The first part describes theaging situation in current world and China, formation the background of analysis. Thesecond part explores the specific characteristics of the older audience, includingphysiological, psychological, media contact and consumption. To provide the necessaryinformation to support the site specific analysis later. The third part analysesthe feasibility of elderly people contacting and the use of network media, for puttingforward the positive significance of elderly site on the old audience and thedevelopment of aging society. The fourth part introduces the development process ofChina’s old site briefly and divides the types of sites,service to analyze the contentsof a website later. The fifth part selects five popularity professional elderly website inour country, through the comparative study of the column design, reporting styleand language features, found some problems in the professional elderly website.Thenthrough further comparing with comprehensive portal website, deepening on theprofessional old site should have the characteristics. The sixth part on the basis of theprevious text, put forward the development strategy of professional senior site under theaging society. The last part, through the full text to summarize and draw acorresponding conclusion.