"Design Ink" - The Application Of Ink Beauty In Poster Design

Under the background of information age, cultural globalization and artistic localization have become the new tendency for local art development. It has brought development of modern poster design new opportunities and challenges at the same time. Modern design circles have been heatedly discussing how to endow poster design with Chinese characteristics. Chinese ink painting art has a long history. With a long time development, it has developed into a cultural and artistic symbol of Chinese nation, and has become a distinct regional art form, manifesting special aesthetic features, philosophical ideas and humane ideas of Chinese nation. The paper starts from the perspective of beauty of ink painting imagery for the reason that creation of imagery is the highest aesthetic pursuit for Chinese ink painting art. Application of ink painting imagery in poster design can not only breakthrough the original form standards of poster design, but can enrich designer’s artistic language and open designer’s thinking mode as well.The paper focuses on application of beauty of ink painting imagery in modern poster design. Through researches on development of ink painting art as well as aesthetic features, the paper figures out the relationship between ink painting art and Chinese traditional philosophical ideas. Based on the above result, the paper further analyzes visual values contained in ink painting imagery. Combining features and development tendency of poster design, as well as social development orientation, the paper studies on the ways for poster design to inherit ink painting language. In addition, by sorting out and analyzing a large number of excellent design works, the paper concludes presentation modes of "form" and "spirit" of ink painting imagery in modern poster design. Moreover, it carries out further studies on aspects of tone, pen and ink, composition, and color, etc. As a result, the paper summarizes principles for application of ink painting imagery in poster design:form serving content, epochal character of ink painting application, cultural character of poster inheritance, as well as application thoughts and application modes. "Meanings" come before "images". Finally, design principles can be applied in design practices so as to promote development of localization of poster design.