Research On The Strategy Of Innovating Cultural Resources

China has long history and vast country land, which is rich in the cultural resource. With the rapid development of the national culture and great attention paid to the cultural industry, people exert increasing attention to the development of cultural resources in recent years. We have achieved good results in the process of development of cultural resources in China, but a lot of problems also arise. This paper tries to solve problems in the development process from the perspective of strategic innovation.The beginning of the article is the introduction of the research background, research purpose, research methods, research ideas and innovations. It also introduces the research achievements of the scholars on the development of cultural resources. The first chapter elaborates the concept of cultural resources and analyzes the common form of cultural resources development. It briefly analyzed three important issues in the development, which introduces research content for the analysis in this article. From the first chapter, we realized that we need to innovate the development of cultural resources to solve the problem. From the second chapter, it studies on the innovation and development of cultural resources. From the simple definition, importance analysis to summary of the main principles, it’s necessary to realize a steady and healthy development by innovating development of cultural resources. The third chapter is an important part of the article,which researches on the actual factors influencing innovation and development of cultural resources and explores the mechanism of influencing factor. And it finally gets the basic path of innovation and development of cultural resources through research, providing a theoretical support for the follow-up concrete development strategy. The chapter four put forward three different specific development strategies, which are analyzed specifically with examples. It solved the problem put forward above through specific strategies. A summary and prospect was concluded at the end of the article.This article follows the process of questioning, analyzing problems and solving the problem. According to the description and analysis of the facts, this paper summarized and put forward the theory as the research basis, finally demonstrating the theory with cases and coming to a conclusion.