A Cultural And Cultural Analysis Of The Public Welfare Slogan In Qufu City

Public signs as the slogan of the category, is a kind of typical social terms, as the slogan of content and form changing, public signs for its public welfare, the role of publicity, etc in the society more and more important, has become an important way to promote their government or the collective, but also highlights a city style characteristic of the social spiritual civilization. Therefore, this article selects the profound historical and cultural city – Qufu, in Qufu outdoor public signs as the research object, using literature method, combining the quantitative and qualitative and describe and explain the analysis method of combining to the study of the following several aspects.First of all, analyses the present situation of the study on public signs, and analyzed the deficiency, thus the research goal and direction of this article. On this basis, this paper introduces the research methods of this article, and explains the research object, the corpus source of Qufu outdoor public signs.Second, from the banners and slogans and banners and slogans of contrast analysis, define the research object, this paper illustrates the content of the public signs, and analyzed its characteristic and important role, for the following research, this paper lay the foundation.Again, the paper main body part is mainly divided into three aspects. One is the analysis on the level of syntax, the collected corpus, according to the part of the overall classification, divided into single sentences, sentence and sentence three forms, it is concluded that the occasional sentence the most number of public signs, the audience consistent pursuit of the psychological characteristic of symmetry, neat. On this basis, the key slogan explores the composition of each part of the syntactic structure characteristics, come to the conclusion that the svo structures used more, this and the meaning of the slogan itself as well as publicity and called for, etc have very close ties. 2 it is to explore the rhythm, the part of the slogan on the number of syllables in quantitative analysis, found that five to seven syllable is most commonly used, this memory with people thinking seven plus or minus two units have very big concern, in favor of the rapid acceptance of the audience; And discusses the rhythmic movements of public signs and the level and oblique tones words, found that 2 + 2 + 2 rule the most widely used type of rhythm, suppress the suppress ShouShi most, with the slogan propaganda, encouraging role better implementation has a lot to do. Three is in the aspect of culture, focusing on the part of the expected by quoting the collected cultural analysis, analysis of exploring why there are such characteristics.Finally, based on the above aspects of exploration, found the advantages and disadvantages of qufu outdoor public signs, signs for the future of artificial puts forward some opinions and Suggestions, and the full text is summarized, and pointed out the deficiency.To sum up, this article based on linguistic theories, to explore of Qufu outdoor public signs, hope to be able to as to the research of public signs.