A Study On The Creative Design And Cultural Dissemination Of Yan

Kaomoji is a kind of hieroglyphic in social networking,which is combined by characters,punctuation and figure.It takes responsibility of assisting description of characters in form of visual images.Compared to traditional characters,it’s more vivid to make people communicate more efficiently.Besides,it can also help people to pass on those emotions hard to describe,or conceal their real considering.Though we can see a few of researches focusing on basic shape and function of kaomoji in these years,it appears to have more meanings with kaomoji’s expansion in its application and inherent value.In this article,we use relevant knowledge of communication,semeiology,linguistics and psychology to analyse the brand new cultural values of kaomoji by inspectingits shape and content in both history and reality.The article is consist of six parts.The first chapter is introduction,which includes background of topic selection,methods of research and purpose and meaning of this article.Chapter 2 is basic research for kaomoji,which includes kaomoji’s definition,evolutional process and its classification.Chapter 3 is kaomoji’s graphical implication,which analyses kaomoji’s technique of appearance and model of construction with its graphical text and discourse from the angle of semeiology and linguistics.Chapter 4 is kaomoji’s principle of mass communication,which considers the way of kaomoji’s social spread by theory of communication and anatomys users’ psychological feature and some social problems caused by it on the basis of sociology and psychology.Chapter 5 is kaomoji’s expandable values.According to its temper of times,we figure out the trend of development from its symbol construction,social construction to its cultural construction in order to forecast kaomoji’s cultural values and social influence.Chapter 6 is epilogue,which gives the whole article an ending by analyzing the structure of text and abstracting main content.To sum up,this article is based on the discussion of kaomoji’s principle of development from its inner symbol construction to its outer social construction.After that,we abstract kaomoji’s connotation and values to point out its trend in development.