| Photography has changed dramatically in the new media era. On one side, manifestations of photography visual expression and photography language becomes more colorful bases on the development of technology, which offers creator more possibilities to express ideas and feelings. On the other side, since the enhancement of the interaction of dissemination and communication, humanistic color, social values and functions get more obvious reflected by photography.This subject for photography will analyze and discuss from the following aspects in real situations.First of all, the most striking difference of photography in the new media era and traditional photography is the effect created by the equipment for processing and transforming digital files. The development of the equipment for processing and transforming digital files makes great changes in the new media era of photography, both from the creative ideas, creative methods, and the role of the photographer.Secondly, the phenomenon of universal photography takes on in the new media era.And the embodiment of human care, social value and function becomes more obvious. With the development of digital photography technology, as well as the representative of media such like "We Chaf" and "Micro Blog" spreading independent and free, has given birth to a new phenomenon of photography—universal photography.For the whole society, the photo naturally reflects more humane care due to the mass photography in the new media era, leading to more and more people begin to pay close attention to their life, which is not only beneficial to the improvement of self-worth of the photographer, but also can create more social value. All that is conducive to the formation of a civilized social atmosphere.Lastly, this paper puts forward several aspects of thinking in view of the development of photography. That is, some existing issues of photography works in the creation and dissemination of the authenticity, the concept of photography in the definition, and theoretical research in the new media era. How to guarantee the creation and the dissemination of the photographic works in the new media age, and establish the scientific and perfect photography theory is an important subject in the photography. |