Research On Geek Culture In Landscape Society

With the hit of The Big Bang Theory, "geek" becomes popular idol from the original discriminatory meaning of word. in the modern, geek spirit is regarded as a positive social spirit, they focused and has a high level of knowledge, know the one in the field of professional terms, have their own independent personality and beliefs, have their own set of manners, don’t go with the flow, give top priority to their spiritual pursuit forever. Young people like the unique style of the geek spirit, and then formed the geek spirit as the core of the geek culture. This kind of confidentiality, avant-garde and consumer geek culture in the modern cultural transmission displays their unique characteristics. So, the spread of the geek culture gradually formed their own independent circles, and with the combination of modern commercial economy closely together, our society is gradually formed a geek and a spectacle, geek culture in our society are play an irreplaceable role.The Big Bang Theory is concentrative presentation of geek spectacle, also on the development of geek culture. However, behind of lively, funny, humorous drama, we should also be alert to see under the commercial manipulation, the mass media for geek spectacle construction, which underlying deep ideology.Guy Debord points out the social business ideology and cultural values of capitalism behind the society of spectacle when he proposes this concept. But, with the expanding of mass media, the development of a variety of media itself also began to promote "close to the masses", "close to life," "focus on reality", also presents the diversification, the content of the spectacle shape complicated situation. The Big Bang Theory is a successful build geek spectacle shaped by modern mass media; it’s hidden behind the relationship between mass culture and marginal culture subtle changes. Which contain the modern consumerism to the influence of mass culture.The Big Bang Theory is a geek as main object of the sitcom, although it object clutter of everyday life narrative as other sitcom, however, the show has carried on the artistic processing of real society, put the geek culture fusion in real life ingeniously, forming a geek spectacle of reality simulation. According to the understanding of the society of spectacle, the society completes the narrative scenes through mass media, image, symbols, and the impact on the public. According to Debord’s theory, we study reveals that The Big Bang Theory as a geek spectacle of accumulation, the play will in narrative embodies a daily spectacle geek, geek culture spectacle presenting, geek personality symbolic processing, narrative means of environment simulation processing, to construct a comprehensive public and virtual geek spectacle. So, the audience accepted the geek also exert a subtle influence on culture while watching the big bang theory.The spectacle is through the image to change and influence people’s behavior in Debord’s The Society of Spectacle, but the image is not the ultimate goal of making spectacle, the mass media spectacle is influenced by the capitalist ideology of manipulation of the results. So, the Big Bang Theory is not only a geek as the main view object sitcom caused everyone laugh, the whole shape of various characters’ image and its behind the social background, cultural background, let us feel the geek spectacle are also affected by social status, gender, religion, cultural hegemony, and the influence of the modern consumer culture.In this article, through the thorough analysis of spectacle under the social geek culture presentation, and the representative of post-modern aesthetic pursuit, deep analyze the spectacle of social geek culture hidden behind the social ideology, political ideology, economic ideology, and to clarify the geek culture in contemporary society presents some situation, trying to further analyzes the significance of the geek culture by modern some emerging cultural forms of study provides a new train of thought, fill the contemporary mass culture study in this field blank.