| Barrage middle finger in the field of communication is the user as she watched the video in comments released to the subtitles in the form of video images. It originated from a Japan share video site called Niconico. In 2007, the first barrage site in China called Bilibili was established, attracted first batch of "barrage" in China.By the year of 2014, barrage in the evolution of China has experienced the following stages:From 2007 to 2012, the barrage site was in primary stage of development, only professional barrage site launched barrage function, since it has the unique video participation function, the present model of multivariate information, the barrage site gathered popularity. And the barrage was only popular as a tool of interaction in ACG fans in barrage network, out of the group, barrage is almost unknown. At this stage, the development of the barrage presents a single carrier, diversification of text content and form, the user niche, the barrage site on content generation have a unique characteristic of the mechanism. In the face of the rise of barrage site mainstream video website also unwilling to lag behind, to join the barrage.From 2012 to 2014 is the second phase in the development of barrage:Tudou anime page launched barrage video player "bubble", potatoes all online video can get "beans bubble" in the play. This opens the barrage of professional website and mainstream video website barrage occurring together. As a result of the mainstream video website platform, the audience is more widely. Web site for video with independent copyright, to avoid the barrage site video copyright disputes. In addition, the drama, homemade drama become mainstream video sites attract barrage the user’s unique advantages, and opened a new attempt to take part in guiding production.Since 2014, barrage entered the third stage of development. In the summer of 2014, three films have launched special barrage, the function of the barrage developeds from online to offline. Big screen barrage from the strengthening of the entertainment functions, double screen frequently switch the operating limitations, a new challenge to viewing space become a barrage film characteristics. In October 2014, barrage is also introduced in the Golden eagle TV festival awards live television, the TV audience can publish barrage on the television screen through the network, open the PC and the mobile terminal and television screen. Barrage in offline rendering promoted the improvement of the technology, and it is different from the network barrage on presentation video. Film and television industry introduce the cause of the barrage, including attracting audience, shaping entertainment experience; Real-time feedback audience reflection of film and television works; Comply with the media convergence.Barrage was introduced into China since 2007, and the impact is expanding. This emerging interactive mode has two sides:on the one hand, the barrage opens up a new form based on video interaction and social. Barrage of presentation styles, on the other hand, also cause certain damage to the integrity of the film and television works, distracted the audience’s attention; Aesthetic independence poses a threat to the audience. In the future, the development of the barrage should pay more attention to aesthetics and interactive coordination; Strengthen the data and content matching; Pay more attention to self-discipline and heteronomy combination; To improve the online and offline viewing experience. |
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