In the fierce competition literature market,let a literary work talent showing itself not only need to guarantee the quality of the text,but also need an effeceive tranmission.As a nonmainstream writer in the literature world,Anne’s work always keep higher sales volume and continuous sales life.The reason is deep conncet with Anne work’s successful public tranmission mode,the article try to from the angle analysis Anne work’s public tranmission mode,and try to provide a reference tranmission idea to contemporary literature market and writer and their works.The article’s introduction divided into fourth parts.The first part introduct the context of the age of Anne’s literary work from the following six aspects: universal of the network technology, developing of economics,lonely mood of the only age,personality advocate of the open age,transfer of the literature focus,the replacement of audiences’ except.The second part introduct Anne and her literary work to leading to the subject. The third part summarize research status of Anne’s work.The fourth parts introduct the reasearch significance and the reasearch method of the article.The main part of the article divided into four parts,analysis by parallelism Laswell’s communication five essential factors(Who,Says what,In Which Channel,To Whom,With What Effect) to the spread process of literary work:communicator,message,media,receiver,the commnication effcet to interpretate the Anne work’s public tranmission mode.The aspect of communicator will elaborate in the introduction and don’t verbosity in this part.In the aspect of analysis text,firstly contrast Anne to emerge network writer of the same age to explain the pious idea of write is the prerequisite of success.Then emphasizes the text style conversion of Anne work’s three period and constant text characteristic.In The aspect of media,show the effective interaction and multiple tranmission mode from network,radio,physical book,BBS,blog,Micro-blog,carton,drama,photography exhibition,radio play,personal editor’s literary magazine and so on. In the aspect of receiver,mainly analysis Anne work’s prospective reader and actual reader’s constitution,illuminate the work’s different reasons of attract readers in three periods,and analysis the change of the readers from two angles:age and social stratum.Then,evaluate the tranmission effect from Anne work’s influence on readers,other writers and the market.The last, analysis the inspire and limited of Anne work’s public tranmission mode,try to explorate a new develop idea to the spread of contemporary literary work.In the conclusion, summarize the content of the paper,reiterate the viewpoint of the paper,point out the important significance of tranmission mode of Anne work’s again. |