The Role Of New Media In Moral Governance

No matter which stage our society develops into, morality participates in and influences thedevelopment of society. Throughout the history of class rule of our country and process of thedevelopment of traditional political thought, morality plays an important role in maintainingsocial stability and building harmonious society all the time. Nowadays, the overall social morallevel of our country is noticeably moving forward, but it is a fact that there are still some seriousproblems in moral fields. Under the circumstance of promoting political system reformation anddeveloping socialism democratic politics by our country and party, single governing subject isunable to solve the contradictions and problems in moral fields. Only combining wideparticipation of multi-subjects with people’s democratic negotiation can ensure the effect ofmoral management. It is necessary to carry on the moral management deeply. The establishmentof this policy not only stands for the major part of moral management in the building ofsocialism with Chinese characteristics, but also manifests strong desire to focus on and rebuildmoral consensus of the public. As a new type, new media exploits a new channel for moralmanagement, which provides powerful technological support and has an irreplaceable role in theprocess of moral management due to its wide and strong audience base, rich and novelinteractive form, and fast and efficient broadcast method.This thesis mainly discusses the effect new media has on moral management, illustratescurrent condition of influence new media plays in moral management in terms of significancenew media has on moral management combining specific cases, analyzes existing problems andreasons new media had in the process of playing role in, puts forward specific and feasiblemethods of realizing boosting moral management, and gives solutions and advice of a series ofproblems arising in the process of moral management through new point of view.The first part of the thesis introduced the significance to the moral governance of the newmedia. Starting with the new media and its characteristics, the article elaborated the reason of therapid rise of the digital based new media, and then made a scientific definition of the concept ofthe new media and cleared its characteristics. The huge affection of the new media has not onlychanged our social life, but also the public social management and national policy formulation,especially in the current civil moral governance in which the new media injected new vitality andprovides a new opportunity. Secondly, combining with the characteristics of moral governance,this thesis discussed the role of new media in moral governance in detail. The prominent role inthe process of the moral governance of the new media mainly manifested in several aspects, suchit’s an important mean of moral governance, it expounded the new channels for moralgovernance and putting forward a topic of moral governance, and its limitations in thegovernance of morality.Part two mainly discussed the current status of the role of the new media played in themoral governance in our country. Firstly the thesis expounded the highlight increasing of the roleof new media played in moral governance.The new media has not only set up a platform tocommunicate to achieve multiple subject cooperation work, and strengthened the supervision bypublic of moral anomie, but also improves the timeliness of the spread of socialist core values.Secondly, this thesis made an analysis of existing problems and the reasons of the role the newmedia played in the moral governance. The virtual nature of the new media and the lack of"gatekeeper" of information dissemination make the moral governance in difficulties. The alienation of the communication of the new media and the over affection of the edge moralevents have influenced the public’s moral cognition and value judgment, what’s worse, the newmedia provide a communication platform for the western hegemonism, western values anddistorted values, which have disturbed our construction of socialist core value system and is notconducive to form moral value.The last part mainly discusses the approaches of governance which are boosted by the newmedia. This part combines the social background and specific practices in order to get access to aseries of concrete measures to achieve the booster of moral governance with new media, andcome up with solutions and suggestions can be put forward to deal with the problems caused inthe process. Firstly, build it on the basis of perfecting the construction of the new mediathemselves, take the way of strengthening the supervision of the new media as the key andregard the cultivation of moral consciousness and moral confidence of citizens as the goals. Inthis way, advantages of new media to create a favorable environment for moral governance canbe fully taken. Secondly, make use of the real boot, hot spot guidance and the interactiveguidance, etc. All these can positively bring into full use of the guiding role of new media inmoral governance. Last but by no means the least, we should strengthen and implement positivecooperation between new media and main body in moral governance. With the effectivemeasures from the governance body to promote new media to play a role during the process, newmedia must continuously improve its quality in the moral governance, as well.