Research On Interactive Design Of Advertisement

In this paper, we study the focus and direction on environmental protection of interactive advertising.Interactive posters posters different from traditional ideas and technique of expression, from different levels of understanding to the increased work itself and the audience of interactive, making the poster itself can be more effective audience attention, fully arouse the audience’s interest at the same time, the active participation of the audience in the design work, to better convey the designer’s design intention and thought.For the selection of environmental protection because of environmental problems are pose a serious threat to the survival and development of human society. With the increasing deterioration of the global environmental problems, environmental problems are getting more attention. Protect the environment, is the embodiment of the social sense of responsibility, is urgent. Environmental protection subject through interactive poster, not only satisfy the curiosity of the public and controlling, and through the visual, listening, such as a variety of behavior participation experience, enhance the public to actively participate in environmental protection responsibility and action.This article will take advertising design as the platform, to study the interaction method in advertising design, through the experiment with different interactive way and technique as well as the material practice, environmental protection subject interactive advertising design, hope to be able to achieve the purpose of efficient dissemination of environmental awareness.