A Study On The Types Of Domestic Love In New Century

The movie Swear By God which was directed by Dan Duyu in the year1921made a start forChinese love movie,and it has been recorded into the history of Chinese film.Later,with a rapiddevelopment momentum,the love movie gained the relatively fixed plot mode settings andcharacters.After90’s,the domestic love movie showed a more vigorous development trend.Since the21st century,the typed trend become increasingly significant.The number of marketshare continued to increase and the love genre film got big influence on the domestic filmmarket.It became the class that owned high degree of popularity and a wide range ofaudiences.With the promotion of domestic love type movie on commercial value,more filmschedule that suited the love movie,star effect and movie sequel also impelled the fulldevelopment and utilization of commercial value.In addition,the domestic love genre filmconstantly seek a breakthrough and innovation in the aspect of the theme implication,narrativethread, audiovisual style,manifestation mode and so on.There are a lot of reasons about timesbackground and cultural value that the domestic love genre film show the characteristics of thetype.Such as commercial consumer demands,the awakening of female consciousness,themodern love view and values, cultural awareness,these reasons promote the rapid developmentof diversification and the type for Chinese love genre film.Nevertheless There are someproblems and deficiencies in the development of love movie growing under the background ofthe industrialization of movie.Keep balance between the artistic and commercial on the basisof the localization for domestic and foreign film markets,that is the key that love movie genrecould always maintain a fresh vitality and sufficient market competitiveness.This thesis is divided into three parts. The introduction part is a brief overview about thecourse of development of Chinese love movie and a overview of the thesises.It puts forward thebasic research methods and ideas.Then it expounds the basic frame structure,the discussion andreflection of problems and research value of this thesis.The first chapter makes the conceptof the movie of love types clear.Then it summarizes current situation of the development ofdomestic love genre films that gradually form a certain type of character and style features.Thesecond chapter is the comprehensive analysis about type characteristics of Chinese love genrefilms since new century. The third chapter is the in-depth study and research from the requestof consumptive culture context,the rise of female consciousness,the collision of concept oflove and values and the care of reality and culture.To discuss the cause of environment andcultural value by combining with the specific case to analyze the movie.The last chapter is tofind some problems and defects for domestic love genre film since the new centuryby contrasting with the South Korean love movie.The Chinese love type movie pay attention tothe commercialization and marketization,but it is lack of artistic characteristics, the local culturalawareness and national spirit at the same time.The conclusion part is a summary of thewhole.Only grasping the balance of commercial and artistic and melting into more localizationconsciousness and cultural value could promote the influence and competitiveness all over theworld for Chinese love type film,and could constantly promote the steady development of themovie industrialization.