Research On Localization Of Brand Vision System

Into China after the concept of brand, can be said to be after a period of time of development, the public are beginning to realize the "brand" is another name for "good quality". Started late, however, the whole of China local brand awareness than has mature and improve the brand vision system structure of the foreign brands, especially as a "leader" of European and American countries, Japan and South Korea and the "rising star", there are still some gaps. Brand is in the service of enterprises and products, the birth of a brand and development depends on several aspects, whether enterprise reasonable planning, products of good quality or brand visual image different, these are relevant to the brand’s ability to survive. Because the visual system is a brand can be one of the ways in which contact with the audience communication from several aspects, to build a healthy and effective brand vision system is the main power of push the brand forward. How to enhance the brand vision system of Chinese local brands, how can call it whole, sound, effective and local brand vision system to China to find a feasible way, puts forward a feasible solution to local brand vision system is necessary.In mainland China under the background of regional culture, in order to comply with local brands main target audience’s needs and preferences, requirements when creating brand vision system pays attention to the localization of its form and method, cultural customs, language environment is whether affect local brand vision system can accurately and directly, and effectively communicate the brand concept to the audience. In the present, "globalization", the world tends to datong at the same time, under the impetus of the visual elements of brand with national characteristics is not only popular with native, is further extended to other foreign market development space, this is not only the development of a corporate brand, but also a kind of cultural communication and progress.