On The Development Of China 's Adult Animation From The "Great Fox Dad" And Its Problems

Into the 21st century, the development of cultural industries have become a hot global economy in developed countries, the cultural industry even gradually replaced the traditional manufacturing industry has become a pillar industry of the country. Among the categories of cultural industries which, because of its film and animation industry green, broad market coverage, value-added advantages, has become the focus of the development of various cultural industries in developed countries. In the past decade, China’s animation industry in support of national policy development in full swing, the number of various types of cartoons produced, has been ahead of the US, Japan and other animation powerhouse, but the level of development of China’s animation is still lagging behind, especially animated film at the box office market test, we can see that China’s animation still imported animated piece because there is a huge gap, the reason is mainly of cartoon flicks mostly children, over a single theme, leading to adult loss of audience, thus limiting the development of the animation industry. Therefore, the expansion of cartoon theme, especially in the development of adult animation is one of the recent issues to a higher voice."Fantastic Mr. Fox" is a 2009 freeze technology with traditional animated feature film, directed by American Wes Anderson according to the famous novelist Roald Dahl adaptation of the fairy tale of the same name as an animated film, movie In the fairy tale story of the original fox fry farmers, animal anthropomorphic way to join a lot of middle aged men reflect a midlife crisis into an adult factor, showing the role of the pursuit of self and desire for freedom, makes the film popular adult praise. Director in the film using a stylized form of expression, in design, scene layout, camera use, the sound performance and story arrangements have shown their own unique artistic style. The film won the Best Animated Feature Film and a number of Oscar nominations, is a fully-fledged adult animation, so a lot of married adults well into society, was again conquered by cartoons. So I use this film as an object of study, and compared with the homemade adult cartoons, in order to identify the problems and shortcomings of its existence, and put forward their views and opinions, for the creators of animated discussion and reference.Firstly, adult animation range paper to be discussed were identified and pointed out the adult audience to treat adult movie viewing needs, so clearly the development direction of China’s adult animation, and then establish the theme of the movie, the role of shaping the film multiple professional point of artistic expression, as well as the director of the use of audio-visual techniques and other aspects of language, the use of "Fantastic Mr. Fox" films compared to its original fairy tale way, through research and analysis of video clips, summed up the adult animation Compared animated children should have more realistic thought-provoking themes, more complex and comprehensive role modeling, and more detailed, artistic visual performance, more stylized directorial skills artistic characteristics. Finally, through the analysis of domestic adult animation products, pointed out the existence of adult animation development orientation is unknown, insufficient output, lack of originality these points, and proposed to increase government efforts to support the establishment of a classification system with rich themes and animated films This is a creative approach with the corresponding three solutions, so as to develop our adult animation to provide some effective methods and ideas.