On The Social And Cultural Value Of Youth - Centered Micro - Film

"New New Media", the book begins with the presentation of contemporary media "three parts", namely:the old media, new media and new media. The new media refers to the second generation of Internet media, originated in the late twentieth Century, thriving in twenty-first Century, and we present the "micro era" is the new media era part, characterized by "micro era" as the representative of the new media including consumers or producers; and these producers are non professionals the new media to the masses; the one that everyone can become a publisher, producer of the environment, and in such an environment is generally not required to charge, everyone can choose their own interest expression and communication content area. This new technology and new culture experience has led the popular silent and soundless and into the Web.3.0, the Web.4.0era, people’s life has been changing dramatically."Micro era", the new changes bring to our lives is to micro novel, micro-blog, Micro message, micro film as the representative of the new network experience, they are all around us everywhere spread and spread, more importantly, they have deeply affected our way of life, the rhythm of life as well as a center of life, so that people can not leave the degree. Since2010the film was officially named, it set off a climax of network video, for the public ordinary grassroots, rise of micro film gives them the opportunity to dream of movies. Manufacturing process of micro film does not need to be very valuable equipment, do not need too much material and financial resources, even if you are willing to do, have the opportunity, realize the dreams of becoming a director.Looking at the current status of the development of the micro film, from the perspective of communication, micro film has created a new mode of network television narrative, micro film from producer, the dissemination of the main mode of transmission to the communication channels, each point to subvert the traditional movie mode. Advertising, brand marketing, micro film making, in current research on micro film scholars mostly focus on the micro film, pay attention to micro movie theme narration and its social and cultural value aspect research very little. The author of this thesis is to study micro film to research subject, this paper is the social culture value interpretation of the theme of youth micro film.In this article, first of all to understand micro movie reviews, then it explains the so-called Youth Theme micro film", mainly from the two aspects of physiology and psychology. The specific point of view, the theme of youth micro film has the following features; first, the theme of youth micro film is mainly young people as the main performance object, content show is a young person’s life state; second, the theme of youth micro film to convey the spirit of youth. Third, the theme of youth micro film production team are young; fourth, the theme of youth micro film audience is younger.Secondly, the paper introduces the theme of youth micro film the social cultural context analysis. Concrete from the following several points, first, the new media context and fragmented media environment produced the theme of youth micro film; second, youth sub culture of Youth Theme micro film performance; third, the mass consumption culture theme of youth micro film; fourth, the theme of youth micro film roots under the cultural visual feast.The third chapter through the analysis of interpreting the text of the image of Youth Youth Theme in micro film. Including the campus youth,"drift equity", young urban image analysis. Youth experience cannot do without growth, in the fourth chapter, is about the narrative theme of youth micro film growth. In this paper, from two aspects to explain growth, one is the emotional maturity, another is the awakening of consciousness.The last chapter explains the theme of youth micro film of social and cultural value. The theme of youth for micro film in the social and cultural identity from the perspective of expression as well as reflected in the perspective of cultural consumption of the two aspects to illustrate the value of social culture.In the epilogue, the main analysis of the meaning and value of existence of youth theme movies, this form is not only the cultural industry needs, but also the needs of the audience, the theme of youth micro film take advantage of memory of youthful years, transfer the positive energy of youth.In conclusion, this study of the text material is mainly V film network platform for the content, the author is concerned with the film about20micro film youth theme, interpretation and analysis of the image of text to it, to the cultural values and social development in the interpretation of micro film theme of youth, trying to fill the micro film about youth subject research deficiencies and gaps, cause more micro film creators and researchers on the theme of youth micro concern and reflection film, dig out the deeper social and cultural implication and value.