TV Advertisements & Modern Townie Womenfolk

Great changes have taken place on the townie womenfolk no matter what in the domesticity or in the society. The female community has already played the predominant role of "the agency of consumers". Every kind of advertisements also spreads to the womenfolk. TV advertisements began to change with the women whether in the traditional fields aiming at womenfolk or in the rising domain of the women's consumption. On the one hand, the competition of the brand is very heated. The advertizers try to build up the character of the brand and move the position of the brand to the higher place with the help of the ads. On the other hand, the images in the ads also began to change. The authors of the ads should pay more attention to show the women's abundant personality and independent character. They should comprehend women's every kind of roles and give the same sexual identity to the women and the men. When townie women fell into the miracle created by the ads, the advertizers' wallets will be full. But, when the women find that is a dream out of touch, they will come to trust the ordinary images in the ads. The advertizers also can make a good use of the women's character of liking to chat. Nowadays, townie women become the "hinges of the nets" in fields of consumption, and they are the main force of the "Word of Mouth Marketing". TV ads can use a friendly strain, tell the audience a wonderful story, or some certain benefits. A great slogan, aesthetic feeling, and painstaking detail also do well. They can bring the commodity nicer public praises in the womenfolk, and let them willing to spread the information of the ads within their circles.