Study Of Statistical Tests Application Of The Conjoint Analysis

The method of conjoint analysis is to suppose the product which has some attributes, carry on the evulation to the realistic product and these virtual products according to their own favorite, and adopt of the method of mathematies statisties to separate from the utility of the attribute and attribute level, thus make evaluation of quantification on the important degrees of every attribute and attribute levels.Conjoint analysis is a popular marketing research technique that marketers use to determine what features a new product should have and how it should be priced. Conjoint analysis became popular because it was a far less expensive and more flexible way to address these issues than concept testing.Currently.Most study of the conjoint analysis just stay on the application of the method in abroad. But also for the conjoint analysis of the applicability and science of application are not conducted tests of statistical significance. This article is based on the theory of conjoint analysis method, combined with model of supermarket choice,Investigate existing problems in the practical application the statistical test problems of conjoint analysis. On this basis, give out the test method.Then verify the validity of these test by the practical application of this analysis methods to further improve the joint analysis of theory.The thesis mainly have five parts, the first chapter is the domestic and foreign research literature review and research status of conjoint analysis;the second chapter introduces the the basic principles and methods of conjoint analysis as well as empirical problems in the application; the third chapter is the Papers focus on, based on the principles and methods of conjoint analysis of statistical hypothesis tests from the perspective of the joint analysis of the application and theory to complement and give a certain test methods; the fourth chapter combined analysis of the consumer choice model of supermarket practical and application of statistical tests used to test the model, then verifiy the accuracy of testing methods; Finally, to sum up the whole article on the joint analysis of the application in practice to make recommendations and to look farword the joint analysis of development prospects.