Research On Management Of Commercial Fitness Club In Xi'an

In recent years, along with the rapid development of social economy in our country, the "National Fitness Program" further implementation, country adjustment to legal holiday time, the resident consumes horizontal rise and the pattern of consumption change, enhances the quality of life, runs after body and mind health developing the active need already becoming a resident. Under policy support, market demand guidance, our country commerce body-building club further develops. But generally there have been various management vulnerabilities and problems on its operation of commercial business fitness club in Xi'an city, therefore, to research and analysis its its operation and management activities, by the promotion of efficient management to implement commercial business fitness club's economic interests of long-term development, making play in the operation of the limited resources of value creation.Based on the business fitness club in Xi'an city management activities as the research object, based on a large number of documents, reveals the xian commercial fitness club and operational characteristics, comprehensive analysis and study of xian commercial fitness club, which restrict its operating conditions of the development of operation and management factors in the following aspects: Service of Project comprehensive, but homogeneity serious ; Attention on the enterprise internal management, but there are also many problems;Attention publicity and marketing, but the result is bad, means of a single; Attach importance on the development of members, but lack of market and service subdivided, so restricted the development of business fitness club.In view of the above question, put forward the following Suggestions: industrial policy, the physical cultural administrative department and the corresponding management department responsibility scope, strengthening macro management, Establish and perfect service system of industry standards for admittance into, To accelerate the development of commercial fitness club fiscal and tax policy. The club management, deepen the member management, providing the humanized service, pay attention to the enterprise long-term benefit. Project management system, accelerate innovation, creating excellent management team.