The Investigation On The Present Situation About The Swimming Center Of Xi'an And The Consumer

According to the study and comparison of huge amount of materials available by the present writer , it can be concluded that: (1) More documents only focus on F citizens involved in swimming and swimming venues and basically are macro research. (2) Xi'an, the northwest region's largest city, but less study on social survey of public swimming exercises.Based on the above 2 points, the article about the swim center on the 393 people involved in swimming training, 7 coaches of Xi'an swimming center, 4 lifeguards, 1 manager tracking survey, combined with the actual situation, analyzing the mass swimming in Xi'an Aquatics Center, trying to provide workable documents to for the future development of the city of Xi'an, physical education, cultural leaders and policy makers.Survey results show:1 Swimming Center in Xi'an slightly more than female consumers, male consumers high-quality, low participation of older persons.2 In recent years, with the Xi'an public health awareness and swimming exercise to further strengthen the value of in-depth understanding of the people consciously active participation in swimming exercise has been greatly improved. However, the participation rate of public swimming by the restrictions of their income level.3 With the improvement of living standards and the concept of the public changes, facilities, good swimming pool environment increasingly favored by the general public, swimming, large potential demand for the consumer market.4 swimming places in the most general distribution of consumer groups in the 5 km range.This study suggests that:1 Xi'an Sports competent swimmers continue to increase the swimming movement propaganda, guide people to better participate in Xi'an swimming exercise.2, including the masses in order to develop fitness, including swimming project, recommended that the Government should implement the National Fitness Programme and to achieve sustainable development, economic growth and social links. The continuous development of economic construction, will change people's health awareness and fitness environment for people to provide the material guarantee.3 swimming venue to further enhance service awareness, improve service quality, expand services and increase consumer items, meet more consumer needs.