On The Present Situation And Developmental Measures Of Fitness Clubs In Jilin Cityabstract

During thirty years of Reform and Opening to outside world, China has made much progress in economics, and Chinese people's physical lives have been improved greatly. The traditional life style can't meet people's spiritual needs, and Fitness Club is popular once it appears. With good and special fitness service, it provides a healthy, scientific and entertaining place for people. It not only meets people's spiritual needs, but also carters to the development of the age. People attach more importance to fitness club as physical industry. Its healthy development contributes to the national development. Taking 600 members, 80 coaches and 20 managers who are mainly from fitness clubs in Jilin City as subjects and using various methods,the paper aims to study the present situation of the fitness clubs in Jilin City, on the basis of which the paper offers suggestions which will be valuable to the development of fitness industry of Jilin City.The study shows:1. The clubs are on small scale. There is little difference and gap in establishment among the clubs. Suggest clubs to find their own places and increase the gap between each other to meet various consumers'needs.2. The location of clubs is unreasonable. Most of clubs are in business center where people tend to concentrate and traffic is convenient. Advice the functional branches of government to strengthen urban layout to rationalize the location of the clubs.3. The coaches in clubs are low-paid, and many qualified ones go outside of city. Suggest the managers in clubs pay more attention to the coaches'training and improve their pay.4. The clubs lack competent managers who know both physical education and administration. Propose the managers to learn administrative knowledge and improve the level of control.5. The members in Clubs are nearly in the same age group. Advice clubs provide a variety of fitness items to satisfy people of different ages.