The Development Status And Countermeasures Of Body-building In Northern Jiangsu

Since the reform and opening up, Chinese economy continues to develop, people's rising living standards, thinking consciousness to a new level, people come to realize that "health is the greatest wealth in life." Throughout the large fitness environment, the traditional outdoor sports have been unable to meet the growing improvement of health standards and living requirements. Thus, health club had received a more professional, personalized thing, the use of advanced science and fitness facilities, fitness has become a major trend. With the gradual increase of people involved in fitness, fitness club size and the number gradually increased, along wit a number of problems emerge, this paper uses a questionnaire survey, mathematical statistics methods to the current situation in northern Jiangsu area fitness club operators to conduct investigation and study, for northern Jiangsu region in promoting the rapid development of the sports industry to meet the mass demand for science and fitness healthy living, and further improve the fitness market, the development of a health club in northern Jiangsu reference. The results showed that:1fitness club, the proportion of women than men to consumers; from the age structure, mainly of young people between the ages of 20-49; from academic and professional perspective, the majority of these consumers have a college education and have a stable work or income, institution staff, civil servants and corporate employees in general.2consumer spending was primarily focused on weight loss body building, physical fitness, alleviate fatigue and pressure.3the fitness club's marketing strategy is single, simple promotional tools. 4the membership card system of health club is widely used and based on the different characteristics of consumers to choose different forms of price discounts. Most of the members of the club was reasonably priced, can accept.5northern Jiangsu area fitness club sports equipment is relatively complete, but the vast majority of the health club business, almost all the same a pattern.Based on the findings the author gives the following recommendations:1government departments should give full play to the functions of macroeconomic regulation and control, timely introduction and commercial sport club matched the development of policies and regulations and the establishment of industry associations. The same time, taxation, land use and other aspects of support and benefits, and actively cultivate and commercial sport club development of related institutions and organizations, to promote physical fitness throughout the market development and improved.2the club would also like to strengthen its internal operations and management.3the club should deep into the lives of residents that in the community to establish a community-based sports health club.4the club should strive to establish their own corporate culture, create their own club brand, create their own brand image, creating brand value.