Study Of Sports Marketing Based On Game Theory

As the deepening of economic globalization, the success of the 2008 Olympic Games host, as well as the rapid development of the sports industry, sports equipment and a related study, a growing number of scholars are concerned about hands. Globalization, all countries would contact the unprecedented strengthening of all national, regional, industry and enterprise composed of the economy, economic sectors become an integral part of the whole problem, sports marketing in the larger environment of economic globalization face enormous challenges. The success of the 2008 Olympic Games held in Beijing not only promoted the rational adjustment of industrial structure of sports, but also to promote the international sports industry in the process, the Chinese sports industry has developed to a certain scale, and to guide social consumption, adjust industrial structure to promote national economic development reveals great potential. Stimulating the construction of Olympic economy sustained growth in market demand; sports consumption is gradually expanding, but also attracted more and more investors join the sports industry. Sports consumption can stimulate the development of the sports industry, sports, the rapid growth of energy consumption for the sports industry to provide rapid development of space, absorbing a large number of employees, laid the foundation for the labor and employment. As the sports industry, low cost, start fast, safe, strong permeability, radiation and wide range of advantages, the sports industry directly generate revenue for the national economy, the function and stimulating the functions of related industries is more significant. Game theory as an important theory of economics has been fully applied to various subject areas. Papers refer to the game theory to study the issue of sports marketing, hoping to know the sports marketing practice.Thesis to the famous game theory in economics and sports marketing, combined with analysis of the sports marketing major sports during the game between businesses and consumers, the game between sports enterprises. Also in the process of writing the initial concept to determine sporting goods, sporting goods related properties proposed that the Game Theory and the feasibility of combining sports marketing, sports marketing analysis of consumer behavior and corporate marketing behavior. Thesis of the research is based on economics, industrial economics, management science, operations research, physical education and other related subjects point of view, normative analysis and empirical analysis, qualitative analysis and quantitative analysis, theoretical analysis and practical research, and comparison of combination analysis method, for sports marketing in the perspective of game theory are analyzed.First, the paper introduces the background and significance of research articles, domestic and international research and research content and methods; also introduced a number of game theory and the basics of sports, especially for sports properties in the scope and focus on analysis, which as a whole on the knowledge of game theory and sports have a deeper understanding; Secondly, based on Western theories of economics, supply and demand in the form of supply, and demand curves in the process of marketing, sports marketing, quantitative and qualitative analysis of prices, thereby Sports Marketing consumers and producers conducted a behavioral analysis; Thirdly, based on game theory to analysis the sports marketing business and consumers in the analysis, through the game's assumptions, the establishment of game models and built a detailed model; and based on Game Theory to analysis the right sports marketing business to business.Through this analysis to the perspective of economics and management science to identify suitable for sports marketing advice and strategies, such as marketing research, market positioning, product strategy, marketing strategies, products services, and a series of effective measures; and draw conclusions that:game theory is based on rational behavior of participants on the basis of both stability and the optimal equilibrium strategy for the research, it can be applied to the problem of sports marketing, sports marketing companies help from the perspective of long-term and sustainable symbiosis, sporting goods marketing not only sports-related enterprises in the manufacturing and production processes sporting goods "hard" requirements, but also sports-related enterprises in the marketing part of doing a good job of "soft" requirements, so that with both hands, they can better face of fierce market competition and product competition,.