The Status And Influencing Factors Analysis Of Members' League Match Of China Table Tennis Association

By use of documentation,expert interviews,questionnaire and mathematical statistics and based on club membership and sports marketing theories,four member's league match of the 2008 China Table Tennis Association were investigated and compared with table tennis's development on foreign countries in public sports and competitions, in order to discuss and analyse which factors will influence it,then discover its advantage and probloms,as well as make recommendations and countermeasures.Conclusions of this study:1.Male athletes are more than female athletes in the number of this events, in which the aged people are the most,the following are the middle aged and the juvenile,and then the young people.The athletes are the people every walk of life,Varieties of people of different age taking part in are with different aims.2.The government of foreign countries exert little influence on table tennis competitions and public sports,corporations,enterprises and volunteers plays an important part in the event.China Table Tennis Association and society are responsible for members' league match,which embodies a way of governing of the combination of association,local administrator,enterprises,individuals and marketing adjustment.3.Members are satisfied with empires and juries,but the registration and enrollment,members' governing and implement,match system,match point system are still not perfect.For the moment members are not satisfied with network marketing,however,they all have a bright faith to its future.4.The factors affecting the development of members' league match of Chinese Table Tennis Association are:tissue factor,the network factor, protection factor,stimulating factor,athletes factor,umpire and competition system factor,the atmosphere factor,application factor. 5.The main problems facing the members' league match are how to obtain more money;how to propagandize the league match;how to improve the efficency of organizers belonging to different sections;how to produce an active effect to the league match by using computer points system; how to encourage members;how to develop more members and reason the competition system and regulations,and how to create a competitive match as well as stimulate the amateur match's development;how to promote the communication among members as well as the one between members and organisers.Overall the prospect of members league match are bright.6.The main problems facing the league's countermeasures are: associations and socitey to raise funds together for the league match; more people and multichannel marketing for the events;the communication strengthening between both the organizers and their service awareness; the development and practical application of computer points system;the establishment and perfection of member encouragement system;create a competition network of different levels in the members' league match and perfect new rules and regulatitions;the constructions of member organizition and information changing platform as well as member feedback and interaction mechanisms.