| The internet has brought to human life rapid changes, and has become the main channel that university students of the time to get knowledge and information. It has brought profound impact on the general students' learning, life and ideas and concepts, and also made the university Ideological and Political Education face countless chance and challenge.Facing it, some universities respond rapidly. They establish the theme web site, use the network edge, continuing to explore new mode of network education. At present, China's ideological and political education in colleges and universities with the theme site has had better, faster development, and achieved certain results, but there are some questions such as not enough characteristics, as single, weak follow-up issues of development. But the current situation, as deficient influence these sites have, there is still a large gap between the actual results that China's colleges and universities use the Internet carrying out ideological and political education and its intended purpose. In view of these existing problems, the author from theory to practice, step by step, actively explore the best way to improve the influence of ideological and political education theme site, from the decisions of the key factors, relevant factors of determining the influence, measures to be taken, and enhance its effectiveness, expand its coverage, enhance its influence, to make it become the "spiritual home" of university students actually.The detail structure of this thesis as the follows:The first part points out the research significance of university Ideological and Political Education theme site and its influence. On the basis of the fruit of previous studies, it defines the content and classification of the university ideological and political education theme the site, researches its function, and expatiate on the significance of researching on the theme sit's influence, points out the necessity of this research is determined by the university Ideological and Political Education, it's own development needs;The second part points out the leading factors determine the influence of university Ideological and Political Education theme web site. It defines the influence of the sites and the reference point of it, puts forward four standards in a creative way such as clicks ratio and participation rate, sense of identity, radiometric force and effectiveness of education;The third part analysis the status quo of influence and problems of the university ideological and political education theme web site. Based on the data of questionnaire survey, analysis the achievements and problems in the actual operation of university Ideological and Political Education theme web site, analysis the reasons for the existing problems, prepares in theory for the next part, which expatiates how to broke through plight of operating of university Ideological and Political Education theme web site.Partâ…£points out the countermeasure to enhance the influence of university Ideological and Political Education theme web site. This part proposes targeted countermeasures and thinking from five aspects such as the contents of the web site, three-dimensional interaction, team building operating environment and operational concepts, points out the specific ways and means of expanding the influence of the university Ideological and Political Education theme web site. |