Research On Cultivation Of College Students' Enterprise Consciousness Under The Background Of Higher Education Popularization

Higher education popularization is a product of history development, which is the result of development of knowledge economy ages, higher education and people's need. It is different from elite higher education in education form, education idea, cultivation model, and standard of education quality. It faces many problems, especially,employment problem of students. The purpose of this study is to find the approaches of cultivating college students'enterprise consciousness to improve employment. The author tries to construct mechanism of enterprise education, which is suitable for our country, by analyzing the status of enterprise education in China and drawing on the experience of cultivating enterprise consciousness of college students from developed countries.This study is divided into five chapters: Chapter 1 is an introduction, which introduces the background and purpose of this paper, summarizing predecessors'research, defining the concept and guiding ideas and the methods of research. Chapter II explains a trend of cultivating enterprise consciousness of college students from necessity, feasibility, and significance. Chapter III analyses the status of enterprise consciousness of college students in China and demonstrates the root causes from four dimensions of students themselves, colleges, family, and society. Chapter IV is the main part , the paper discusses mainly approaches of cultivating enterprise consciousness of college students from the society, colleges, families, students themselves. Chapter V makes a conclude on the cultivation ways of college students'enterprise consciousness,pointing out that the limitations of this study and follow-up research directions.