The Research On Recognition Of Designing School Brand Image For Middle School

As educational reform goes further, visible resources in schools are converged. Schools must pick up the method of connotation construction in order to meet the needs of parents and students. The designing of school's brand image for recognition can help the school integrate recources, promote images and realize connotation development of schools.Presently, researches on how to create school brand image are mainly conducted in colleges or universities, seldom in middle schools. By means of content analysis, case analysis and survey, I fix my research target on middle schools, intending to get the best way for the middle schools to build their own school brand images and to offer theoretical and pragmatical reference.This thesis includes six parts. Part one is biref introduction, including the reason of choosing this topic; the purpose of this study and its significance; the formatiom of the concept of school brand image and school brand image recognition on the basis of the definition of brand and school brand; documents statement; the way of the research and research methods.Part two is the introduction of the theory of brand image recognition and how to apply the theory to design the middle school brand image.Part three is the introduction of school brand location and the principle.Part four is the introduction of the theory of the middle school brand image recognition:Idea recognition, Behavior recognition and Environment recognition.This part also introduces how to construct idea recognition, how to practise behavior recognition and how to design environment recognition.Part five works on the designing of image recognition for Urumqi No.73 Middle School in terms of idea recognition, behavior recognition and environment recognition. This part is in correspondence with part four and greatly increases the theoretical value of my research.Part six is innovation and shortcomings.