The Research Of The Government's Role In The Development Of Market In Beijing Olympic Games

2008 Olympic Games to be held in China's capital of Beijing,Beijing in the bid to host the Olympic Games as early as the beginning of the Chinese government pledges will be the history of the Beijing Olympic Games will be the most outstanding Olympic Games.Market development planning for the Olympic Games is an important component of a direct bearing on whether hold the outstanding Olympic Games.China's current system of the socialist market economic system,the state grasp the overall situation of the market economy, therefore,the role of government a direct impact on the market development of the Olympic Games.Thus,how to better play the role of the government to promote the Olympic Games market development work,the Beijing Olympic Games to resolve the most important issue for market development.However,the government of our country at home and abroad to participate in the development of Beijing Olympic Games on the market less,the research in this area is still at a fledgling stage,and therefore,I choose to " The research of the government's role in the development of market in Beijing Olympic Games" topics,to the 2008 Olympic Games in the development of the market based on the role of the system started to study,on the one hand for the 2008 8eijing Olympic Games in the market development of the theory of the work of reference, on the other hand,but also for the enrichment of China's future participation in large-scale government sports market development work to do some useful exploration.This paper has been applied literature review,expert interviews,and logic analysis and SWOT analysis.The literature review is mainly collected by the Government and market related to the development of the concept of Beijing Olympic Games market development of the status quo,the Government's participation in previous Olympic Games,such as the development of the market several content.Experts interview was Beijing Olympic Games is the main market of the latest development,market development of the Beijing Olympic Games and the Beijing Olympic Games to the Government's participation in the market development of the proposal.Use logical analysis the main thing is to integrate existing material,interviews with experts that the contents of the Government of Beijing Olympics market development role conclusions.SWOT analysis using comparative analysis of China's main government and foreign governments taking part in the games market development advantages and disadvantages that the Chinese Government to participate in the Beijing Olympic Games market development opportunities and conditions.Through the research methods,the paper studies conclude:First,Our country Government participates in the Beijing Olympic Games market development work the necessity.Our country's socialist market economy system and our country's state system had decided,must complete the Beijing Olympic Games' market development work,must display the government fully the function. Second,China's participation in the Beijing Olympic Games market development model is "government-led,market-oriented operation" mode.Third,the Government and the relevant functional departments of BOCOG's marketing department in the Beijing Olympic Games in the development of market specific role.The author of the Government of the Beijing Olympi Games the role of market development put forward a four-point proposal:First,the market development of the Beijing Olympic venues urge all Olympic events,prepared a perfect market development program.Second,the Government has regularly organized the Olympic Games,invite the market development manager and related departments to increase communication,seamless interface.Third,as soon as possible the implementation of market development plan emergency plan.Fourth, the market development of professional training all of employees.