Research On The Applications Of Network Media In The Marketing Of Private Education Institutions

In the field of China's private education, the brand awareness has not yet been established. Education brand is still in the initial stage of creation. Education brand promotion measures are very limited.Based on a large number of domestic and foreign latest researching results of media communication, this paper presents some new media operation concept. By practicing on the basis of theory, this paper explores the possibility and feasibility of the applications of network media in the field of private education. At the same time it gives a detailed exposition of the application methods, significance and relevant suggestions. Finally, the paper points out some problems demand the attention of the private education institutions, when they are commencing on these methods.