Research On Cultural Intermediators In Tourism Ground

The research of transmission of ethnic culture is a threshold to all scholars, especially when the ethnic culture is coming down little by little. As the left time is becoming less and less, more and more scholars join in this research, they provide a lot of ideas and measures, some of them has been launched into practice. In fact, when these so called perfect ideas and measures have been put in force, they can't react as we have assumed. Why?My research doesn't plan to find out some reasons of those aborted ideas and measures, but I noted that one important reason is the ignored enthusiasm of the cultural owners. So I decided to aim at some of them (I called them Cultural Intermediators, then I will give my particular explain) as researching objects, in the light of their successful transmitting practice to learn new ways of transmission of ethnic culture. I also regard that the transmission of traditional ethnic culture is living in a subtle ground, the ignorance of the ground will result in the deviation between original and effects which is the reason of many lose practice. The subtle ground is that all minorities are being in a variational process from tradition to future; modernization is the most significant object for many minorities especially for those laggard minorities. As a matter of fact that the opening up of ethnic tourism is an important way to achieve this object for them, so my research selects a village which is called Yin-shui of Dong minority as the investigating ground, it's developer, Wu-jinmin, which has been called new infector of Dong culture also became my researching object, I will do some researching according to both.Wu-jinmin turned into my investigating object not only because he is a member of Dong minority, has deeper understanding on his ethnic culture and successful experiment on transmission of Dong culture, but also because he himself has multiple figures, exists in a dual structure between county and city, dose a job with skill and ease among folk,government and marketing. In addition, he has a master degree and higher attainments in traditional culture, especially he knows the marketing and industry profoundly. In a word, he is a synthesis of culture and marketing.This paper will give a holistic description on the state of transmission of Dong culture at first, then make a detailed explanation on the choice,recon structure and innovation of traditional culture that Wu-jinmin and his fellows have been done. Moreover, I will do some cautious analysis about their industrial practice and find out some problems in the transmission. At the same time I also want to make ethnography on cultural transmission of cultural intermediators like Wu-jinmin, further more parse their strategy and deep considering under the press of folk,government and marketing. So that we can get some enlightens from their transmission, even then help the offspring.