College Graduate Employment Recommendation Integrated Marketing Strategies

The university graduates constitutive property employment difficult problem continuously all is puzzled by many years social difficult problem. Along with socialist market economy development, the people unceasingly increase to the higher education demand, make the universities the student scale unceasingly to expand. Higher education "popularity" time coming soon, the university graduates still face the constitutive employment difficult problem. The universities in the talented person product purchase, the processing and the marketing aspect, is urgent needs to carry on the corresponding strategy adjustment.The university student got employed the research to include the talented person raise plan, the talented person raise process, the talented person raise appraisal way, the graduation recommendation and so on several aspects research subjects, the present paper hasspecially selected last the link, namely the university student go temployed recommends this together content, carried on specially studies. Gets employed the difficult present situation in view of the present university student, sets at the entire universities in a complete system, take the market as the guidance, take the employer as the center, gets employed in the recommendation strategy the conformity marketing dissemination idea introduction universities university student, proposed from five aspects conformity universities resources achieved enhances the talented person product sale rate goal. First, relational conformity. Through carries on the conformity to the universities various functions department, carries on the system the universities recruitment of students place, various institutes, the school administration office, majoring in engineering place and so on the department, regards as a unified marketing whole, to the talented person product purchase, the processing, the marketing to post-sale service this process the plan and the operation. Second, time conformity. The conformity talented person product marketing time, beforehand seasonal characteristic, the gradual short-term marketing strategy changes from the newborn matriculation to the graduation entire stage marketing strategy. Third, sales flow conformity. Proposes the university graduates conformity marketing five steps of flows. Fourth, promotion way conformity. Proposed the universities may utilize marketing way and soon advertisements propaganda, active marketing and public relation, carries on the promotion to the talented person product to plan. Fifth, marketing channel conformity. Creatively proposed the establishment universities talented people act company's preliminary conception, simultaneously further inquired into this talented personacts company' s operation flow. Through above five aspects conformity, tries hard to cause the universities to get employed in the recommendation work in the university student, forms to be more . systematic, the science marketing pattern, to alleviates the universities university students to get employed the difficult question to get up the certain impetusand the promoter action.The present paper uses the literature analytic method, the text analytic method as well as the depth conversation, in detail carries on the literature analysis, the comparison research massive graduates gets employed in the correlation research results foundation, through depth conversation understood our country university graduates get employed the condition and the university graduates employment market the question which exists in the construction.This research has some limitations and the insufficiency: Lacks the practice to train. Because the universities university students get employed recommendation conformity marketing this concept proposing,in domestic still was for the first time, some concrete operation flows, all source to author subjective tentative plan. The research technique more utilizes the qualitative investigation method. Adopts goal sampling regarding the sample choice the way, In the depth conversation , the material analysis process in, author' s assurance, processing and the analysis ability urgently awaits to strengthen.