| The message of cell phone, as the new information circulation way rising rapidly in recent years, has very great superiority. .Message carrier have so many users , can interact with two subjects, can propagate in various ways and it is abundant in content, vivid to spread, Immediate to propagate.In view of this, message has already become the fifth media and has become the channel university student obtaining information, human communication, important channel of emotion communication, the university students' psychological characteristic and need determine that they identificate and follow with " message culture ",the message is welcomed warmly by them; All of these has made the message become the new problem which affect the ideological and ethical standards of university students.The spread of the unhealthy message of cell phone will produce negative consequence on university student's ideological and ethical development. The excessively using of message of cell phone will make the emotion communication of university students to enter a new mistaken area.And the improper use of message can encourage some activities against discipline and regulations . and In addition, the carriers of the ideological and political work that some universities use lack appeal because of being outmoded at present, some students have certain antagonistic psychology to the traditional ideology and politics working way. All of this has influenced and restricted the actual effect of university's ideological and political work..In view of this, university's ideological and political work demands urgently to look for the new effective way and innovate carriers as soon as possible.university students' message ideological and political work is novative,vivid and interdynamical, this makes university student's message ideological and political work have very strong actual effectivenesses: the university students' psychological characteristic and need determine that they identificate and follow with " message culture ".From the viewpoint of carrier validity, message carriers " can spread the information of ideological and political education, and can be operated by ideological and political work; can contact educational subject and object, and make them interact. in fact, the message ideological work have already be launched within the specific limits, and is proved by practice, has made the good result, this has proved university student's message ideological and political work is not merely essential, but aslo" can do it".University student's message ideological and political work still involves some important basic categories: General category—Thought and politics, education in thought and how to put it out, workers and working target; Particularity categories—Propagate with a small group and propagate with masses' media, inculcation and Interdynamication, prevail message culture and traditional ideological and political work, colony of the same generation and relationship between generations.All of these should be held totally.and deeply. In practical work,we can use some effective methods: theory inculcation, dividing students into different level to educate, activity method, interdynamic method and interacting method. And we should well cope with the relationship of inherition and innovation, worker and working target , message carriers and other carriers,the deep content and the vivid form of education , universality and pertinence, principle and practication. In doing these, we can open new situation of university students' ideological and political work costantly. |
