Research On Track And Field Marketing And Professionalization In China

Based on documentation, investigation, interview, mathematical statistics,etc.,this paper has studied the Chinese track and field development and reform progress,then analyse the development trend of track and field marketing and professionalization. By the professional investigation result, the thesis sum up the factor that restrict Chinese track and field marketing and professionizing is: mass basic; lack of funds; track and field culture ; society investment; market development; communicate with other country,etc. At last this thesis proposed twelve development countermeasure: propaganda track and field culture; cultivate people to appreciate track and field beauty; strengthen track and field competition watches and entertainment; makes the high-quality competition; encourage and suppor farm ,social group,individual to invest in track and field; pack and raise the track and field star; value propagandizing and popularizing track and field; reform track and firld competition system; develop track and field club; coorperate with intermediary group and agent company; display the government's guiding function to promote the development of track and field industry; introduce foreign trainer into China and expand communicating with foreign country; revise the track and field rules suitably.